Apple breaks iPhone sales record with 78.3 million units sold in the holiday quarter

Withanother big holiday quarter behind it, Apple sawrevenues fromits flagship iPhone product rise to $54.4 billion, up from$51.6 billion a year earlier. That revenue growth came as Apple reported units sold rose 5 percent to 78.3 million in its fiscal first quarter of 2017.

That was a record for sales, and also beat analysts expectations by a couple of million. Wall Street forecast iPhone unit sales of 76.3 millionin the holiday quarter.

The iPhone is still Apples biggestseller, but for the quarter it also saw a slight uptick in sales fromits personal computing division, thanks to a long-awaited refresh of its MacBook Pro line.

In the companys earnings release, Apple CEO Tim Cook noted that the company soldmore iPhones than ever before and set all-time revenue records for iPhone, Services, Mac and Apple Watch.

For the quarter, Apple reported:

  • iPhone unit sales of 78.3million, up 5percent from the previous year. Revenue also rose 5 percent, to $54.4 billion.
  • The iPad continued to lag, with units sold declining 19percent to 13.1million and revenue declining 22 percent to $5.5 billion.
  • Mac unit sales of 5.4 billion, up 1percent from a year ago. However,year-over-year revenue was up 7 percent to $7.2 billion.
  • Sales of other products, which includeApple TV, Apple Watch, Beats products, iPod and Apple-branded and third-party accessories, declined 8 percent year-over-year to $4 billion for the quarter.

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